Forget St. Patrick’s Day. Forget Cinco de Mayo. Forget St. Urho’s Day.
Those are, after all, just days.
But get your liver in gear because May 12-18 is America Craft Beer Week!
That’s right, folks, one whole week long celebration of all the great craft beers brewed right here in the good old U.S and A.
How popular are craft brews? Granted they still only account for about less than 6% of the total American beer market, however, whereas import sales only increased by 1.4%, and the non-craft domestic market (including the large-scale operations) also increased by only 1.4%, the craft brew segment grew by 12% in 2007.
And that sales increase is with good reason. Craft beers offer variety in flavor and well, just plain great taste, which can’t be had by opening a Bud, Miller, or Coors.
So if you want something that offers more, something that can tantalize the senses of sight, smell, taste, and feel, reach for a craft brew. Like a good wine, you should experience a beer, not just guzzle it down with a beer bong.
Beer is more than just pale, light tasting American-style lagers. There’s a whole world of beer out there to explore and you don’t have to travel to Europe to get it because its all offered locally. Go beyond beer and explore the brew’s other names, like ale, lager, bock, porter, lambic, and stout. Sample beers that follow the German purity law called Reinheitsgebot. No adjuncts, no fillers, like those used by the Big Breweries, just the four basic ingredients of water, malt, yeast, and hops.
Well, OK, you caught me. The original law only mentioned malt, water, and hops. Yeast wasn’t known to be an active ingredient until Louis Pasteur made his discoveries into the process of fermentation.
So put down that Genuine Draft, that Silver Bullet, that can of Clydesdale… um… anyway, run out right now to the local brewpub and pick up a growler or two and enjoy the week experiencing the true pioneering spirit that made America great.
Head down to your local version of Sprecher and enjoy the sense of wonder offered by so many varieties. Man is naturally an explorer. Go explore.
So many beers, so little time.