TVTag is closing

TVTag, for those few who might not know, is one of the best social networking sites for people who love to watch TV and share and discuss the shows they love. I’ve been on there for several years, starting back when it was called GetGlue, which I always thought was a stupid name because it didn’t give you any clue what it was for. At least TVTag made some sense, you’d tag the TV show you were watching and then you could see how it was trending (“A Charlie Brown Christmas” trended #1 on Wednesday), earn stickers, and have a conversation about it. It was kind of like FourSquare, except you didn’t have to leave the house.

GetGlue was acquired by i.TV late last year, changing it’s name to TVTag, and also messing with many of its features. It’s no wonder the service has lost customers and only us diehards remained.GetGlue was a groundbreaking networking service and according to Wikipedia: In January 2010, GetGlue reported 1.3 million check-ins. In January 2011, the service accumulated nearly 10 times that figure with 12.1 million check-ins and ratings. On February 27, 2011, GetGlue saw over 31,000 check-ins at the Oscars. In June 2011, the record for Most Check-Ins to a TV show was broken during the premiere of True Blood Season 4 on HBO. Over 38,000 people checked in and earned a sticker. The record was broken yet again by the season 2 premiere of “Once Upon a Time“, with 93,774 check-ins. In August 2012, GetGlue announced it has reached three million users, adding one million users since January 2012. GetGlue users had contributed a total of 500 million check-ins, likes and reviews on the site since its launch in 2008, with 100 million of those check-ins happening in 2011. During the 2013 Super Bowl, GetGlue had more than 200,000 check-ins and 400,000-plus total activities (likes, replies, votes, etc.). In addition, 15% of all Pepsi mentions on Twitter during the halftime show came from GetGlue. The 2013 Oscars saw 210,000 in total activity on GetGlue: 410,000 for Les Misérables, and 190,000 for Argo.

But despite the negatives of the buyout, TVTag was still the best at what it did: letting you check in to almost any TV show whether it was new, a rerun, or something that went off the air decades ago. It had a great database of shows and I could check-in to many of my childhood favorites, “Have Gun, Will Travel,” “Dragnet,” “Adam-12,” “Sea Hunt,” “The Whirlybirds,” and so on. You could also check into movies, sports events, and documentaries.

For me, TVTag’s closing is like losing an old friend, that special friend who understands your quirks and loves many of the same things you do. In this case, old television shows.

I’ve tried a few others, like Viggle and Beamly, but neither does what GetGlue or TVTag did. They aren’t social networking sites that let you connect with others like you or let you check-in to classic television shows.

I’m very disappointed with TVTag’s decision to close. Back in November 2013, when the merger was announced, Mashable said the merger was “a solid meld between two platforms with similar goals — helping users find and engage with the best TV content — but different strengths.” How wrong could they be?

Good-bye, TVTag. I hope like the Phoenix of mythology someone picks up the charred remains and creates a new television social networking site.

I won’t be holding my breathe.


The Notice users are greeted with when they log-on to TVTag:

Breaking Bad. Lost. The Office. Friends. Good things come to an end.

Later this month, we will be shutting down and its supporting apps in order to refocus our efforts on other initiatives.

Effective January 1, will no longer be accessible and the tvtag mobile apps will cease to function. We recognize that some of you may want to save and archive your user data. If you’re interested in requesting a copy of your data, please email your username in the subject line to

We’re grateful for all of your support over the last four years. You’ve helped us build an incredible community of fellow TV fans. We’ll miss it dearly.

While this is a goodbye for now, we hope to say hello again soon. Until then, join the conversation about your favorite shows by following the tvtag Twitter accounts listed right here.


The tvtag Team

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